If you’ve seen our Twitter feed recently, you might have noticed that we challenged ourselves to win a business award. Now, as awards season draws to a close, we’ve taken a look back at the journey we’ve been on, starting with why…
…Why enter business awards?
To Make Friends
Humans are driven by making connections with one another; entering business awards is the perfect opportunity to meet people and forge new relationships, breaking down barriers and making new friends. Reaching out to our local business communities has enabled us to meet other business leaders, share ideas and best practice, and encourage one another.
What’s better than saying “Hey, look at our awesome team!”?! Awards have provided a way for us to shout about our team, their talents and their achievements, and have spurred our company on to greater heights. The euphoria of a win (!), and the warm fuzzy feeling of a great night out, has given us a greater bond and sense of “we’re all in this together”.
Winning an award, or even making it into the final shortlisting will give you increased credibility within your industry. When making a tricky decision between two prospects, who wouldn’t choose an “award-winning” company?!
Awards are a fantastic platform for all things marketing – exposure, brand development, advertising and endorsement, which all help in the fight to stand out from our competitors. And that external validation of a win, which reinforces that it’s all worthwhile.
Entering a variety of awards has helped us to evaluate our current business model and provided us with the valuable opportunity to take a good long look at ourselves. We’ve spent time reflecting and identifying areas for improvement. In crafting our story, we have learned a lot about who we are, what we do and where we’re headed, and now we just can’t wait to get there!
One of our core company values is to have fun, and at the end of the day, that’s why we do what we do. Even if we don’t win, there’s something extremely powerful about overcoming the challenges of writing a fantastic award submission, taking a chance and putting our story out there. Have a go – you never know what will happen unless you try!