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Business Awards – Why?

If you’ve seen our Twitter feed recently, you might have noticed that we challenged ourselves to win a business award. Now, as awards season draws to a close, we’ve taken a look back at the journey we’ve been on, starting with why…

Why enter business awards?

To Make Friends

Humans are driven by making connections with one another; entering business awards is the perfect opportunity to meet people and forge new relationships, breaking down barriers and making new friends. Reaching out to our local business communities has enabled us to meet other business leaders, share ideas and best practice, and encourage one another.

Boost Morale

What’s better than saying “Hey, look at our awesome team!”?! Awards have provided a way for us to shout about our team, their talents and their achievements, and have spurred our company on to greater heights. The euphoria of a win (!), and the warm fuzzy feeling of a great night out, has given us a greater bond and sense of “we’re all in this together”.

Marketing Exposure

Winning an award, or even making it into the final shortlisting will give you increased credibility within your industry. When making a tricky decision between two prospects, who wouldn’t choose an “award-winning” company?!
Awards are a fantastic platform for all things marketing – exposure, brand development, advertising and endorsement, which all help in the fight to stand out from our competitors. And that external validation of a win, which reinforces that it’s all worthwhile.

To Learn

Entering a variety of awards has helped us to evaluate our current business model and provided us with the valuable opportunity to take a good long look at ourselves. We’ve spent time reflecting and identifying areas for improvement. In crafting our story, we have learned a lot about who we are, what we do and where we’re headed, and now we just can’t wait to get there!

For Fun

One of our core company values is to have fun, and at the end of the day, that’s why we do what we do. Even if we don’t win, there’s something extremely powerful about overcoming the challenges of writing a fantastic award submission, taking a chance and putting our story out there. Have a go – you never know what will happen unless you try!

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5 Things Learned From Business Awards

The last 7 months have been a whirlwind of award submissions, creative writing, social media shares, interviews, shortlisting and finalist dinners, finally slowing down now in preparation for Christmas (YAAAAY!!!).

So, now’s the perfect time to take stock of what we’ve learned from our first awards season.

Awards Are Fun…
The interviews, the finals, the people you meet; sharing, learning, collaborating.
All fun, all worthwhile – have a go and see!

Don’t Take Yourself Too Seriously…
So many of the professionals who came to interview us told us how our submissions stood out, for our passion and humour. As we stated in one submission, “Life is a rollercoaster, just gotta ride it”
(Ronan Keating, 2000).

Music Is Essential…
Unpicking the essence of who we are, what we do and what we wanted to demonstrate has been an emotional process, but music helped every step of the way. From initial discussions with our CEO, singing Duran Duran (A View To A Kill) at the top of his voice, to the more muted, chilled tones of Passenger aiding the 3am creativity spurt for our final submission drafts: Music holds the key (pun intended!).

Everyone Enjoys A Good Story…
It’s not all about numbers, though by all means use them to back-up your working vision.
The best feedback we received was that our creative elements really stood out as bright spots against some of the more typical submissions. Sponsors have really enjoyed reading about our badger, our mage and our story-weaver – if you’re passing sometime, come round and see if you can work out who is who!

Be Yourself…
We are all better than we realise, and being yourself is the most important thing – you won’t earn respect by pretending to be something you’re not, so take a deep breath, let go of your fears and give it a go.
You might even win!


For further information about apps and app development,
or to hear more about our awards adventures, get in touch at hello@appsinthesky.com or talk to us on 01256 274108.