A personal experience
Websites are great for delivering a generic message to your global audience. But to really engage your customer - to deliver a highly targeted and personal experience based on, for example, past habits, current interests, location, etc - you need an app.
Apps load immediately, they don’t break down if you lose internet access, and they don’t require your customers to memorise an address or find a bookmark.
All the latest gadgets
Let customers pay by fingerprint. Regularly entering address, delivery and credit card information is no longer necessary: make it simpler to buy, and more people will buy it.
Use the device’s camera to receive images from your users. Use GPS to deliver location based services. Use sensors to respond to movement. Use Bluetooth to control your TV, car or a new gadget you’ve built.